NEW DELHI- The demand for online reputation companies worldwide has increased manifold in an era where the internet remembers it all, whether it is malicious rumours, disreputable remarks, photographs that reflect poorly upon an individual, scandalous conversations and much more.
This modern-day predicament can be tackled, and arrested, through online reputation management.
Businesses and brands are increasingly looking for companies that offer customised services in cleaning up search engine results.
Imagine a disgruntled ex-employee with a simmering grudge, who has the potential to tarnish the brand’s reputation through a variety of means-a shattering review, a poor blog, an uncomplimentary link or a livid rave. If all of this finds a place in the top 10 Google spots, the click-through rates will take a nosedive. Such unwarranted comments can linger for years.
Unfortunately, Google’s search algorithms can make content seem more recent and pertinent than it is.
What can one do to prevent a company from being slimed or maligned unfairly? How would one go about fixing that?
This is where online reputation companies come in, and one such company, aReputation (www.areputation.co.uk), has apparently emerged as the global defender against unfair online attacks.
Some of the key strategies advocated by ‘areputation’ are to create constructive content to overcome harmful ones and convince portals to permanently remove negative content and links based on libel and defamatory laws.
It’s not a question of whether or not you should be overseeing your reputation online. Rather, it’s a question of how! Just because your business is safe from detractors so far, doesn’t mean lightning won’t strike. When it does, you had better be prepared.